WordPress Developer Philippines for Websites, WooCommerce & Custom Development
Full-Stack WordPress Developer in the Philippines
I build, improve, and support WordPress websites for businesses, agencies, and international teams.
I’m Heide Rubiato, a Philippines-based Full-Stack WordPress Developer with 12+ years of experience across WordPress, WooCommerce, custom integrations, Shopify, Figma, SEO, AI automation, and technical support.
From Figma mockups and responsive interfaces to custom WordPress development, eCommerce, APIs, SEO, deployment, and ongoing maintenance — I can work across the full website lifecycle.
[View My Projects]
[Work With Me]
Your external professional profile also identifies you as Philippines-based and documents international work across the US, Australia, and Singapore.
01
More Than a WordPress Developer
A good website needs more than code.
I combine development, design, SEO, AI, eCommerce, integrations, and technical problem-solving to help businesses build digital experiences that are practical, scalable, and easier to manage.
Development
Custom WordPress websites, themes, plugins, ACF architectures, custom functionality, multisite environments, PHP, JavaScript, APIs, and responsive development.
eCommerce
WooCommerce development, Shopify customization, product systems, payment integrations, checkout improvements, subscriptions, and custom eCommerce workflows.
Design
Figma website mockups, UI/UX design, wireframes, responsive layouts, landing pages, social media creatives, and developer-ready design files.
SEO & AI
Technical SEO, structured data, schema, internal linking, AEO, GEO, AI-powered SEO workflows, automation, and website performance optimization.
Integrations
CRM integrations, APIs, webhooks, payment platforms, marketing automation, data synchronization, and third-party business systems.
Technical Support
Troubleshooting, bug fixing, migrations, hosting, DNS, SSL, deployments, maintenance, performance issues, and production support.
These capabilities align closely with the services and expertise already documented across your portfolio.
02
What I Can Help You Build
I develop WordPress websites around the actual requirements of your business rather than forcing your project into a standard template.
Services include:
- Custom WordPress development
- Custom themes and plugins
- Advanced Custom Fields (ACF)
- Custom post types
- Gutenberg and custom blocks
- Elementor, Divi, WPBakery, Oxygen and other builders
- WordPress multisite
- PHP and JavaScript development
- Website migrations and rebuilds
- Performance optimization
- Security and maintenance
- Third-party API integrations
03
WooCommerce Development
Need more than a basic online store?
I build and customize WooCommerce experiences around your products, customers, payments, and business processes.
Services include:
- WooCommerce store development
- Custom product functionality
- Product variations and catalog systems
- Custom checkout functionality
- Payment gateway integrations
- Subscription workflows
- CRM integrations
- API integrations
- Order and customer workflows
- Performance optimization
- WooCommerce troubleshooting
- Ongoing maintenance
04
Shopify Development
I also work with Shopify for businesses that need a flexible eCommerce platform outside the WordPress ecosystem.
Services include:
- Shopify store setup
- Theme customization
- Shopify Liquid
- Figma-to-Shopify implementation
- Responsive eCommerce design
- API integrations
- Third-party integrations
- Store optimization
- Troubleshooting and support
Your existing professional profile documents Shopify work including customizing Shopify themes from Figma mockups and delivering responsive eCommerce sites with API integrations.
05
Figma to WordPress Development
One of my biggest advantages is that I understand both sides of the process.
I don’t just receive a Figma file and start coding.
I can work from:
Idea → Wireframe → Figma → Responsive Design → WordPress → Testing → Launch
This helps reduce the gap between design and development.
I create and work with:
- Website mockups
- UI/UX layouts
- Responsive desktop designs
- Tablet and mobile layouts
- Landing pages
- Component-based designs
- Developer-ready Figma files
- Design-to-WordPress implementation
My portfolio includes multiple Figma projects where my role covered UI/UX, responsive layouts, visual design, and developer-ready website designs.
06
SEO, AEO & GEO for WordPress
A website shouldn’t just look good.
It needs to be understandable, crawlable, discoverable, and useful.
I work on the technical and content foundations that help websites perform across traditional search and emerging AI-driven search.
SEO
- Technical SEO
- On-page SEO
- Internal linking
- Core Web Vitals
- Website performance
- Schema markup
- Structured data
- XML sitemaps
- Robots.txt
- Search Console
- Content optimization
AEO
- Answer-focused content
- FAQ optimization
- Entity relationships
- Structured information
- Search intent optimization
GEO
- AI-readable content
- Entity optimization
sameAsrelationships- Structured data
- AI visibility
llms.txt- Internal entity linking
- Content designed for generative search
This is particularly relevant to my own portfolio because I’ve implemented the same technical SEO and GEO framework on this website.
07
Custom API & CRM Integrations
WordPress often needs to communicate with the rest of a business.
I can connect websites to:
- CRMs
- Payment platforms
- Marketing platforms
- SaaS applications
- Business systems
- APIs
- Webhooks
- Email platforms
- Automation platforms
Integration work can include:
Website → CRM
Website → Payment Platform
Website → API
CRM → Marketing Automation
Form → CRM → Email
WooCommerce → External System
API → WordPress
The goal isn’t simply to connect two systems. It’s to make the whole workflow work reliably.
08
AI & Automation
I also work with AI-powered workflows and automation to reduce repetitive digital tasks.
AI capabilities include:
- AI-powered SEO workflows
- AI blog generation
- Automated keyword research
- SEO audit automation
- AI prompt engineering
- Marketing automation
- Business workflow automation
- Custom AI solutions
- Make.com workflows
- n8n automation
- OpenAI
- Anthropic Claude
Your existing portfolio specifically documents AI-powered SEO content automation, blog generation, keyword research, SEO audits, prompt engineering and workflow automation.
09
12+ Years of WordPress Experience
I’ve worked across different types of businesses, teams, platforms, and technical environments.
My experience includes work with organizations and teams in:
🇵🇭 Philippines
🇦🇺 Australia
🇺🇸 United States
🇸🇬 Singapore
My current portfolio documents roles with Australian, US, and Singapore-based organizations, including GSQUARED, Search It Local, OK OMNI, Adaca, Traffic Radius, Viewqwest Singapore, and the National Center for Fathering.
My external professional profile also documents international client work across the US, Australia, and Singapore.
10
Selected WordPress & Digital Projects
Instead of simply telling you what I can do, here’s some of the work I’ve delivered.
TraitScale
Psychometric Assessment & Talent Intelligence Platform
Web design and web development for a platform focused on psychometric assessment and talent intelligence.
Services:
WordPress · Web Development · Web Design
GrandkidsMatter
Digital Resource Platform
A digital platform designed to help grandparents build stronger relationships with their grandchildren.
Services:
Web Development · Web Design · Ongoing Technical Support
ArticuloHub
Digital Publishing Platform
A content and publishing platform built to organize and distribute articles and digital resources.
Services:
WordPress · Web Development · Web Design
Genesis Brain Foundation
Research & Advocacy Platform
A digital experience for a research-driven nonprofit focused on youth mental and behavioral health.
Services:
Web Development · Web Design
AgentSync PH
Recruitment & Executive Assistant Platform
A Philippines-facing platform created for AgentSync Australia to connect Filipino Executive Assistants with opportunities.
Services:
Web Development · Web Design
Herenkou
AI-Powered SEO Platform
An AI-powered SEO automation platform designed to reduce repetitive SEO work and automate SEO processes.
Services:
AI · SEO · Web Development · Web Design
These projects are currently represented in your portfolio and can be linked directly from this page.
11
Why Hire a WordPress Developer in the Philippines?
Working with a Philippines-based developer gives international businesses access to strong technical talent while maintaining flexible remote collaboration.
But location isn’t the main reason to work with me.
It’s the combination of skills.
You get someone who can understand:
Design
↓
Development
↓
eCommerce
↓
Integrations
↓
SEO
↓
AI
↓
Deployment
↓
Technical Support
Instead of handing a Figma file to one person, development to another, SEO to another, and technical problems to someone else, I can work across the entire digital workflow.
12
Why International Clients Work With Me
I’m comfortable working with:
- Remote teams
- Australian agencies
- US businesses
- International organizations
- Designers
- Marketing teams
- Project managers
- Business owners
- Distributed development teams
My experience includes international roles and projects across Australia, the United States, and Singapore.
You get:
Clear communication
I work with existing teams and workflows rather than operating in a silo.
Technical ownership
I investigate problems rather than simply reporting them.
Design awareness
I understand how a design needs to translate into a working website.
Business thinking
I look at how the website supports the actual business process.
Long-term support
I’m comfortable working beyond launch — maintenance, troubleshooting, optimization, SEO and ongoing development.
13
Client Proof
Recommended by Clients & Teams
Dr. Ken Canfield — National Center for Fathering
“She is a versatile and capable WordPress professional.”
Dr. Ken’s recommendation highlights your nearly three years of work maintaining and developing digital platforms, server/hosting management, troubleshooting, performance improvements, new functionality, and the Seven Secrets assessment project.
Michael Certoma — OK OMNI
“Her ability to understand both the technical and design sides of a project makes her a versatile team member.”
His recommendation specifically highlights WordPress development, troubleshooting, integrations, and Shopify experience.
Sheila Miranda-Hernandez — AgentSync
Sheila describes your role as Systems and Tech Specialist and highlights custom WordPress/Framer solutions and a migration to FreeScout that saved the organization around AUD 3,000.
14
WordPress Development Articles
Keep learning and exploring my technical insights:
WordPress API Integrations: What Can Go Wrong
Understanding authentication, API changes, timeouts, webhooks, rate limits, and integration failures.
How I Approach WordPress Performance Optimization
A practical look at improving WordPress performance, speed, and user experience.
When Does a WordPress Project Need a Custom Plugin?
When custom development makes more sense than stacking another plugin onto an already complicated WordPress website.
Designing Websites Developers Love
How designers can create better Figma files, responsive layouts, and developer-ready website designs.
10 Figma Features Every Designer Should Use
Figma features that improve modern web design and developer handoff.
How Auto Layout Improves Responsive Design
How Figma Auto Layout helps create flexible and responsive website designs.
Looking for a WordPress Developer in the Philippines?
Whether you need a new WordPress website, a WooCommerce store, a Shopify build, a Figma-to-WordPress implementation, a complex API integration, SEO improvements, AI automation, or someone to troubleshoot an existing website — I can help.
Let’s build something that actually works.
- BLOG
